The Clusta Project

We're rebuilding fitness studios with Clusta, one studio at a time.

Join the queue. Get ready while you wait. Launch in a day.

What you receive

High-value setup, done with you

Your current operating setup transformed onto Clusta: site skin, offers, classes, staff, trial and membership flows, follow-up logic, payments and messaging routes. During the early programme, setup can be waived.

What we learn

A faster transformation, every time

Each project refines the migration process, produces proof and accelerates what the product learns. Every transformation can become workshop material and a case study, with your permission.

How the queue works

Transparent rules, so it feels fair rather than gimmicky.

The queue is managed automatically by Clusta and the rules are published. Nothing is manufactured: no fake scarcity, no fake activity.

  1. Apply

    Complete your details and choose a public nickname.

  2. In queue

    Receive your position and progress notifications by SMS and email.

  3. Get ready

    Complete the readiness checklist before you reach the front.

  4. Invited

    Receive the booking link when your studio is eligible.

  5. Book fast

    Book within the window, otherwise a ready studio can move ahead.

Then the transformation: the launch project begins and your public status changes.

Clusta 24

Our goal is to launch a ready studio in 24 hours or less.

A goal, not a guarantee. Readiness before the session is what makes it possible.

  1. Kickoff

    Confirm scope and migration inputs.

  2. Foundation

    Site skin, offers, classes, staff, basic setup.

  3. Sales

    Trial and membership purchase flows.

  4. Retention

    Key follow-up logic.

  5. Payments and comms

    Payments, mailbox, SMS and email routes.

  6. Go live

    QA, owner handoff, launch.

Public

What everyone can see

Your nickname, suburb and state, queue position and current status. Nothing else is public unless you explicitly opt in.

Private

What stays between us

Full contact details, website, current platform, pain points and notes. Your consent, unsubscribe and communication preferences are respected across SMS and email.

The Clusta Queue

Who is in the queue right now.

10of 10 spots left0studios waiting
  1. #001OriginMelbourne, VICClusta'd
  2. #002Yours to fill in

Only your nickname is public. Your email is where your private status link and queue updates go.

How the queue works

One studio at a time. The queue is managed automatically by Clusta, and these are the rules.

  • PublicYour nickname, your studio type and your city or state. Never your business name or contact details.
  • MovementYou get an email, and an SMS if you add your mobile, every time you move up.
  • Your turnWhen you reach the front you get a booking link and 72 hours to book. Miss the window and the next ready studio moves ahead; your place is held for later.
  • The timerOur goal is to launch a ready studio in 24 hours or less. A goal, not a guarantee. Readiness before the session is what makes it possible.
  • Waived setupSetup is waived for the first 10 studios in this programme, in exchange for helping us refine the fastest possible transformation.

You're in. Make the card yours.

Step 2 of 2. Pick a font and a colour for your entry, then help us help you. Everything below the card is private.

Your nickname

Help us help you. Private.

Join the queue